Alumni Named to Prestigious Forbes 30 Under 30 for 2024

Portsmouth Abbey School alumni Emma Butler ’16 and Austin Kreinz ’13 were named to the prestigious Forbes 30 Under 30 list for 2024 in the retail and e-commerce industry. Their inclusion comes after the magazine evaluated more than 11,000 candidates, placing them among 600 young entrepreneurs across 20 sectors featured in the publication.

A Portsmouth native, Butler is the founder of Liberare, an adaptive intimates brand sold online by Aerie. Developed after witnessing a family member struggle with dressing due to chronic hand pain, the brand is targeted toward women who have adaptive needs, arthritis, or recently had surgery. Butler is a 2016 graduate of Portsmouth Abbey and a 2020 Graduate of Brown University. 

Kreinz, a Wisconsin native, graduated from Portsmouth Abbey School in 2013 and the University of Pennsylvania in 2017. He founded Atomix Logistics, a company that assists e-commerce brands with order fulfillment. With a customer base of more than 150, the startup expects to reach $7.5 million in revenue this year. Kreinz spoke to Abbey Students at the Sixth Form Dinner in May 2023. 

Forbes editors assembled the 2024 list along with the expertise of independent judges. Criteria included financial information, impact, creativity, and potential. The changemakers identified this year were solicited through nominations from the public, with more than 20,000 nominations received for lists in North America, Europe and Asia. Additionally, Forbes writers and editors were in contact with industry sources, analysts, and venture capitalists for recommendations. The focus highlights entrepreneurs who create and establish their own brands, with financials and other considerations varying by category and industry. Each list member must be 29 years of age or younger. The editorial staff drives the project and compiles the list.

Portsmouth Abbey School congratulates both Emma and Austin on this impressive accomplishment.